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GoodGoo | Branding

GoodGoo | Branding

Project Categories: Branding, Logo Design, Brand Voice, Brand Positioning, Styleguide, Packaging, Website Design, Social Media

Project Overview

GoodGoo presented a unique challenge: to create a brand identity that not only represents the essence of cannabis product creation but also highlights the distinctive ‘melting goo’ process. Our objective was to encapsulate this unique aspect in every facet of the brand, creating a visual and narrative journey that resonates with cannabis enthusiasts.

Crafting the Brand

Embracing the essence of GoodGoo, we embarked on a journey to craft a brand identity that’s as unique as its products:

Branding and Logo Design: We developed a branding strategy that centers around the distinctive process of cannabis creation. The logo we designed encapsulates this ‘melting goo’ theme, symbolizing both the process and the purity of the product.

Brand Voice and Positioning: Crafting a brand voice that speaks directly to the cannabis community, we positioned GoodGoo as a brand synonymous with quality and authenticity.

Brand Styleguide: Our comprehensive style guide ensures consistent application of the brand elements across all platforms, reinforcing the brand’s unique identity.

Packaging Design: We designed packaging that not only stands out on the shelf but also tells the story of the product’s creation, engaging customers from the first glance.

Website Design: The GoodGoo website serves as an immersive digital experience, reflecting the brand’s identity and offering an informative and user-friendly platform for both curious newcomers and seasoned enthusiasts.

Social Media Strategy: Through a targeted social media strategy, we’ve established a strong online presence for GoodGoo, engaging with the community and building a loyal customer base.

Results: A Brand that Resonates

GoodGoo now stands out in the cannabis market with a brand identity that is as intriguing as it is appealing. The ‘melting goo’ theme runs like a golden thread through all aspects of the brand, creating a cohesive and memorable experience.

Your Brand, Our Passion

Client GoodGoo
Creative Director Peter Ortiz
Author Heather

Proudly Servicing Utah —
West Jordan, Utah 8408


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