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UFirst Credit Union | Rebrand

UFirst Credit Union | Rebrand

UFirst Credit Union | Rebrand

UFirst Credit Union Rebrand: A Timeless Transformation

Project Overview

Over the past 60 years, UFirst Credit Union has solidified its role as a financial mainstay. However, after two decades without a brand refresh, it was time for a change. Our goal was ambitious but clear: create a brand poised for future growth and one that resonates with the evolving financial sector.

Challenge & Solution

We embraced the challenge of redesigning a brand to stand the test of time. Our solution was a complete brand overhaul – not just visually but strategically, equipping the UFirst marketing team with robust tools for ongoing brand development.

Our Strategy

We meticulously crafted a wide array of brand elements, ensuring consistency and modernity across all platforms:

Print Material:
-Overhauled all print collateral, including 5+ product brochures, business cards, in-branch posters, applications, forms, legal documents, and a suite of credit, debit, and ATM card designs.
– Event and Promotional Collateral: Designed event materials like tents, table signage, pop-up banners, vinyl banners, and an array of branded swag, including shirts, hats, mugs, hoodies, camping chairs, and headphones.
– Vehicle Branding: Transformed the UFirst vehicle fleet with eye-catching car wraps.
– Physical Brand Presence: Revitalized the admin building with new nameplates, wall wraps, and artwork. Enhanced the University of Utah Utes stadium presence with branded walls, signage, and banners.

Digital Transformation:
– Redesigned the ATM/ITM screen UI/UX for enhanced user experience.
– Created email templates and social media creative.
– Developed paid ads creative and digital TV content for all branches.
– Reimagined the website and web landing pages, along with display ads.
– Produced digital branding elements for the University of Utah Utes stadium digital board and branch exterior digital signage, including motion graphics.

– Designed new ATM/ITM exterior, admin and branch exterior signage, monument signs, branch directional signage, and drive-through signage.

Results: A Brand Reborn

This extensive rebrand covered every touchpoint of UFirst Credit Union’s presence, both physical and digital, ensuring a cohesive and modern brand experience.

Our Role is to be your Branding Partner

This project stands as a testament to our capabilities in handling large-scale, multifaceted branding projects. From print to digital, signage to promotional materials, we have the expertise and vision to bring a comprehensive brand transformation to life.

Looking for a transformative brand experience for your business? Reach out for a free consultation and let’s explore the potential of your brand together.

ClientUFirst Credit UnionCreative DirectorPeter OrtizAuthorHeather
Client UFirst Credit Union
Creative Director Peter Ortiz
Author Heather